resume, jeffrey m. behrens

Skills and Background

Extensive experience writing in marketing, advocacy, and public relations contexts
Expertise in Web content development, including analytics, traffic analysis, and content strategy development
Project Management experience, including budgeting and deadline management
Journalistic writing experience, with original work published by United Press International, The Common Denominator (Washington, DC), The International Journalists’ Network (Washington, DC), The Big Issue Magazine (Cape Town, South Africa)

Perform Web traffic analysis and reporting; develop content strategy in response to analytics
Write, develop and manage Web content to reflect DTCC’s mission, goals and values
Coordinate with management on branding strategy for DTCC’s Web sites and Web advertising campaigns
Oversee the production of DTCC’s corporate publications on the Web
Perform graphic design and front-end code development for DTCC’s corporate Web sites and Web advertising campaigns

Provide consulting on effective content strategy, design and usability
Perform analysis of Web traffic analytics data to advise on content, marketing initiatives and advertising
Manage, design, and implement original Web sites using standards-compliant development methods
Clients include Stones’ Phones, a political/advocacy campaign strategy firm; Progressive Capitol, a fundraising and development agency; and several nonprofits, businesses and Web publications

Developed specialty design, HTML and CSS for use in featured content sections of Web sites and E-mail dispatches
Wrote content for advocacy, marketing and trade Web sites
Clients included InPhonic, a cellular marketing firm; CTIA – The Wireless Association, the wireless industry trade association; and Anilogic, a Web development firm for nonprofits

Assisted with media campaign strategies in support of pro-environment congressional candidates in the 2004 election for the nonpartisan environmental organization
Wrote press briefs, news releases and compiled information for reporters writing about environmental issues
Provided logistics assistance to LCV’s campaigns and media departments
Managed and executed direct mail campaign activities

Researched global media training activities and monitored press freedom with a focus on Africa and Asia
Wrote more than 40 news articles for The International Journalists' Network Web site at www.ijnet.org

Functioned as a reporter writing news, features and reviews for the December, 2003, January and February 2004 editions of The Big Issue; covered local and provincial government, the environment and the arts
Performed proofreading and copyediting functions
Aided in the design and production of magazine with a monthly readership of approximately 30,000 across South Africa
Observed social justice and job creation programs of The Big Issue, a magazine sold by urban poor in Cape Town and Johannesburg as a means of temporary employment

Planned, recruited and coordinated a group of 13 students for a month-long educational trip to Zambia
Wrote curriculum, managed lodging and transportation, and coordinated internships, volunteer opportunities and educational excursions for students in the fields of HIV/AIDS education, economic development and environmental policy
Managed budget of more than $40,000

Managed staff of 10-15 writers and editors for the purpose of developing a daily alternative news source for the American University community
Oversaw budget and advertising functions
Wrote news articles covering campus and local news, student government and local politics for Web site with a readership of more than 2,500 students and community members per week
The web site, eponymous with and critical of former American University president Benjamin Ladner, received coverage in The Washington Post, The Chronicle of Higher Education, Washingtonian, National Journal (Web) and other local and national media outlets.

B.A. (cum laude) in American Studies and Print Journalism with extensive coursework in political communication, international relations, and graphic design; cumulative GPA: 3.7/4.0
Selected Speaker, College of Arts and Sciences Research Conference, 2002
Honors: University Honors Program; Dean’s List; Golden Key International Honor Society; Alpha Lambda Delta
Academic Honor Society; National Society of Collegiate Scholars

Maintained "A" average for courses in South African political history, peace and conflict resolution, and international relations within American University’s World Capitals program

Maintained "A" average for courses in Namibian political history, environmental policy, and international relations