resume, jeffrey m. behrens
Skills and Background
- Extensive experience writing in marketing, advocacy, and public relations contexts
- Expertise in Web content development, including analytics, traffic analysis, and content strategy development
- Project Management experience, including budgeting and deadline management
- Journalistic writing experience, with original work published by United Press International, The Common
Denominator (Washington, DC), The International Journalists’ Network (Washington, DC), The Big Issue Magazine
(Cape Town, South Africa)
Professional Experience
Web Editor and Content Developer, The Depository Trust & Clearing Corporation, September 2007-Present
- Perform Web traffic analysis and reporting; develop content strategy in response to analytics
- Write, develop and manage Web content to reflect DTCC’s mission, goals and values
- Coordinate with management on branding strategy for DTCC’s Web sites and Web advertising campaigns
- Oversee the production of DTCC’s corporate publications on the Web
- Perform graphic design and front-end code development for DTCC’s corporate Web sites and Web advertising
campaigns
Freelance Web Designer and Consultant, January 2006-Present
- Provide consulting on effective content strategy, design and usability
- Perform analysis of Web traffic analytics data to advise on content, marketing initiatives and advertising
- Manage, design, and implement original Web sites using standards-compliant development methods
- Clients include Stones’ Phones, a political/advocacy campaign strategy firm; Progressive Capitol, a fundraising and
development agency; and several nonprofits, businesses and Web publications
Contract Web Producer, Randstad Creative and Technical Services, May 2006-January 2007
- Developed specialty design, HTML and CSS for use in featured content sections of Web sites and E-mail dispatches
- Wrote content for advocacy, marketing and trade Web sites
- Clients included InPhonic, a cellular marketing firm; CTIA – The Wireless Association, the wireless industry trade
association; and Anilogic, a Web development firm for nonprofits
Communications Assistant, The League of Conservation Voters, Washington, DC, August 2004-January 2005
- Assisted with media campaign strategies in support of pro-environment congressional candidates in the 2004 election
for the nonpartisan environmental organization
- Wrote press briefs, news releases and compiled information for reporters writing about environmental issues
- Provided logistics assistance to LCV’s campaigns and media departments
- Managed and executed direct mail campaign activities
Staff Writer, The International Center for Journalists, Washington, DC, January-August 2004
- Researched global media training activities and monitored press freedom with a focus on Africa and Asia
- Wrote more than 40 news articles for The International Journalists' Network Web site at www.ijnet.org
Writing Intern, The Big Issue Magazine, Cape Town, South Africa, October-December 2003
- Functioned as a reporter writing news, features and reviews for the December, 2003, January and February 2004
editions of The Big Issue; covered local and provincial government, the environment and the arts
- Performed proofreading and copyediting functions
- Aided in the design and production of magazine with a monthly readership of approximately 30,000 across South
Africa
- Observed social justice and job creation programs of The Big Issue, a magazine sold by urban poor in Cape Town and
Johannesburg as a means of temporary employment
Other Experience
Trip Coordinator, American University Alternative Break: Zambia, August 2005
- Planned, recruited and coordinated a group of 13 students for a month-long educational trip to Zambia
- Wrote curriculum, managed lodging and transportation, and coordinated internships, volunteer opportunities and
educational excursions for students in the fields of HIV/AIDS education, economic development and environmental
policy
- Managed budget of more than $40,000
Editor-in-chief, benladner.com, American University Alternative News, 2002-2004
- Managed staff of 10-15 writers and editors for the purpose of developing a daily alternative news source for the
American University community
- Oversaw budget and advertising functions
- Wrote news articles covering campus and local news, student government and local politics for Web site with a
readership of more than 2,500 students and community members per week
- The web site, eponymous with and critical of former American University president Benjamin Ladner, received
coverage in The Washington Post, The Chronicle of Higher Education, Washingtonian, National Journal (Web) and
other local and national media outlets.
Education
American University, Washington D.C., December 2005
- B.A. (cum laude) in American Studies and Print Journalism with extensive coursework in political communication,
international relations, and graphic design; cumulative GPA: 3.7/4.0
- Selected Speaker, College of Arts and Sciences Research Conference, 2002
- Honors: University Honors Program; Dean’s List; Golden Key International Honor Society; Alpha Lambda Delta
- Academic Honor Society; National Society of Collegiate Scholars
Institute for Democracy in South Africa, Cape Town, South Africa, October-December 2003
- Maintained "A" average for courses in South African political history, peace and conflict resolution, and international
relations within American University’s World Capitals program
University of Namibia, Windhoek, Namibia, September-October 2003
- Maintained "A" average for courses in Namibian political history, environmental policy, and international relations